Since the beginning of recorded history, advertisers have pushed the boundaries on how they sell their products or services by developing new techniques and narratives to persuade the consumer. Throughout history, advertising mediums have expanded the way people consume these products and services.
For example, the printing press revolutionized the way advertising was communicated in the fourteenth century, while the internet revolutionized the way consumers responded to these advertisements in the twentieth century. According to marketing writer, Lizzy Davey, the internet “not only changed the way ads [were] broadcast”, but “changed the way consumers acted towards them.”. This perspective became inherently true throughout the twenty-first century when postmodern advertising gained traction.
According to philosopher, Richard Rorty, a “final vocabulary” is a “set of words” which are used to “ justify actions, beliefs, and lifestyles”. Since 1952, “Black Friday” has been a staple for American consumerism. Although the name didn’t stick until later decades, the day after Thanksgiving has been a significant mark to the start of the Christmas shopping season. The International Council of Shopping Centers has called it “the busiest shopping day of the year”, since 2005. So what is the perk of shopping on this day? Deals. Since many brands have adopted the term into their final vocabulary, every year they create a super discounted retail day. Each year, competing for who can gain the most customers through their deals.
When internet shopping started to boom in the early 2000s, the National Retail Federation invented “Cyber Monday”. On this day, brands can use their online platform to create more deals following Black Friday. This was a way to continue making profit and to meet customer expectations. Tech Crunch stated that in 2018, Cyber Monday had grossed a total of 8 billion in online sales.
Check out this informative video to make your decision:
Hmm. We pick Cyber Monday!
So what are the pros and cons of incorporating tech into your seasonal shopping? Check out this quick list to find out.
There is nothing more frustrating and time consuming then making a line to go pay for one shirt. The great thing about online shopping is that you can avoid it! No wait, just pay.
Sometimes we know exactly what we want but struggle with finding a means to fit it into our daily schedule. With online shopping, open the tabs you want from the stores you want, and bam! The job is done. Something that would typically take you hours takes you minutes.
A lot of stores decide to offer better deals online to avoid getting swamped in-store. This is both beneficial for the consumer and the brand, because both get their needs met.
Many times, during big seasonal events like this, websites crash due to the immensity of people on it. This can cause a lot of consumers to not want to buy online. Imagine this: you are about to buy your favorite sweater. It’s the last one available. You put your credit card in, and right before pressing confirm…the website crashes. Not a fun feeling!
-Out of Stock Items
Typically, due to the large volume of people, brands only carry a limited stock online. Sometimes it can take weeks or months to re-stock an online item.
Everyone hates returning clothes. However, online returns are ultimately the worst because we usually have to pay for shipping. Most online brands have complicated return policies. Thankfully, brands like Amazon are changing the game with free returns.
Depending on the brand, you can never know how the quality of the clothes is online. Sometimes, packages get damaged through delivery. Other times, its the manufacturing companies that mess up. Regardless of the reason, you can’t have 100% trust in what you order until you receive it in person.
We hope you have a fantastic Holiday week and have a Happy Thanksgiving. Good luck shopping!