_Byte Breakdown: Part 4 -Post Launch Marketing

After Build, most tech development companies decide to call an end to their process. At Bytecraft, we decided it would be beneficial to take it a step further. This is why we made Post Launch Marketing the last part of our process. In this process, we are able to make sure our clients receive the necessary tools to continue aiming towards their desired business goals.

Marketing a new app is never easy, which is why we start with giving our clients an exclusive pitch deck that they can use for future investor meetings. 

The Importance of a Pitch Deck

Pitch decks are an important element for potential funding and investors. It is a key beneficiary to the success of a startup and/or app demo. At Bytecraft, we work diligently to create a thorough presentation for you to send to potential prospects. Typical decks consist 15-20 slides of content on your company or product. 

In those 15-20 slides, we are able to efficiently summarize your product/service and your goals. 

Within the pitch deck, we address the following areas: 

-the big idea 

-the problem it solves 

-target market 

-revenue streams

-financial necessities 

The Big Idea

    • This is where you started and we find it important to showcase your process from start to finish. By doing so, you are showing potential users and investors your story. 

Your Story

  • Your story starts with an initial problem or need you saw in the market. There are so many apps that come from user experience and their lack of something. Uber, for example, was passenger’s lack of efficient drivers that could take them from point A to point B. 

Target Market

  • When you share your story and the problem you are trying to solve. Oftentimes, you find a market that has the same needs. It is important that our clients find an initial target market for their product/service to succeed. 
  • Keep in mind that this process should be fairly smooth, since we would have already filled out all of the Lean Canvas Model.

User Experience & Interactions

  • As said in our previous blog on design, it is important to answer the following questions in the pitch deck:

“Make it clear how the product works and how the user interacts with it. How does the product work? What kind of technology does it use? Does it require WiFi? Does it cost money? Where would the user take the product? Where does the user use the product? How often does the user use the product? Etc…”

  • In this section, there is an opportunity to showcase the prototype or MVP. By doing so, the customer can thoroughly engage in the app’s experience. 

There are other aspects of the pitch deck that must be included, but each are based on the founder’s financial goals. Therefore, the most important contributing factor to a successful pitch deck is a completed business model canvas. 

App Engagement 

    • If you aren’t familiar with the concept, app engagement is the way we get consumers to use your product or service. There are a few ways to do this:
1. Loyalty and Rewards Programs
  • This is particularly important to develop at the start of the companies run. At Bytecraft, we help clients develop a thorough loyalty & rewards program that fits their customer’s needs and wants. An example of a company that does this effectively is Starbucks. By creating a rewards and loyalty program, Starbucks is able to keep engagement on their application high. 

 

2. Ads
    • Although many consumers hate ads, it is the way to put the application in front of the right consumers. Interestingly enough, advertisers have come up with more creative ways to display app ads to potential users. For example, game apps are often advertised in between Snapchat stories. More practical apps, like Good Rx, are advertised during youtube commercials. 
3. Pop-Up Events
    • Go Puff is one of the many apps that used this tactic to gain traction. They would station brand ambassadors at college campuses and give students freebies. The catch? In order to earn the freebies they had to download the app. Pop-Up booths are also often spotted at parties or networking events. 
4. Word of Mouth and Promo Codes
    • Companies have recently gotten into having users spread the word for perks or discounts. An example of this is ClassPass. ClassPass is a web and mobile app that allows people to buy class credits to gyms all over the country. Recently, ClassPass started giving out 40 dollar vouchers to those who had a friend sign up. 

Social Media Marketing (SMM)

  • Social media management is something that Bytecraft offers the first few months post launch. We offer an array of different content package deals to fit your business needs. 
  • The reason we offer this is because oftentimes we see clients create an application and then get stuck creating content to promote it. With our marketing team, we are able to distribute 1-6 months of content for our clients, depending on their needs.

Blogging

  • At Bytecraft, we believe long form writing has proven to increase brand visibility. This is because SEO has become a huge proponent to successful marketing. We offer our customers a Marketing package that includes this service.

All in all, the purpose of post-launch marketing is to make sure our clients can reach their goals successfully. We are more than a development firm, we’re app startup success firm.  

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