Did you know that 27% of users discover apps by using a traditional web search? That makes nearly one third of apps that are discovered outside the app store!
Now, it’s important to understand that when users search in Google, for example, they are not searching the Internet; they are searching Google’s index of the Internet. So, you need to look nice if you want Google to “brag” about your app to all its friends. And by looking nice, we mean your app needs to wear all the right clothes: from keywords, descriptions, and backlinks, to positive reviews and rankings.
With 2 million competitors trying to get Google’s, or any other search engine’s attention, this may sound like a challenge. But merging these search engine optimization (SEO) strategies for your mobile app will get you a step closer to your “perfect date”.
- Do a thorough keyword research
The first thing users see is your app icon and title. Thus, your title should be short, relevant, easy to remember, but also unique. It is essential to spend a good amount of time researching keywords or keyword combinations that are related to your product, its features, the tasks it performs, IAPs, or the value it brings. When brainstorming, keep in mind the user language: words and expressions they would associate with your app. Now the key step comes – select keywords that have a high estimated traffic (number of searches) and low competition; Google Keyword Planner can be a helpful tool for that. Then, choose a description that reads naturally and effectively communicates the purpose of the app, but avoid stuffing it with unneeded words.
- Get positive reviews and high ratings
Not only do positive reviews impact consumers’ purchases, but they also play a vital role in Google’s ranking factor. It is highly dependent on what users think about your app: the ratings and comments they give. The higher the average rating of the app, the higher it will be ranked by Google search engine. Start by getting those star ratings going! Offer the users an opportunity to just tap on the number of starts inside a pop-up, and voila! You’ve made it easy for the user to rank, so now encourage them to leave a positive review too!
- Get quality backlinks
Links have always been an important factor in how search engines, like Google for example, are ranking websites. Even though Google uses more than 200 major ranking factors in their algorithm, and, like any great magician, they haven’t revealed all their secrets, in one thing we are sure. Google’s algorithm works to identify trustworthy websites with higher rankings. In case of mobile web search, what you want to promote is an app store listing, or a download page. Link the download page to the app and try to get different media talking about it. No SEO strategy is complete without backlinks but bear in mind that quality is much more important than quantity when it comes to earning credibility with search engines.
Search Engine Optimization for mobile apps is becoming omnipresent, so having visibility in mobile web search is essential for app developers that want to grow their installs and revenues. In order to get discovered by relevant users and increase organic downloads, you need to broom your keywords, strive for more and better reviews and ratings, and focus on getting quality backlinks to your download page. Don’t let all your hard work from developing the app go to waste. Instead, start optimizing!