_How can building a Progressive Web App (PWA) improve business?

PWA as a game changer for app developers and business owners.

Progressive web app combines the best of web and mobile apps. Think of it as a website that interacts with users as if it were an application. Users could install your website on any mobile device (via add to home screen button), receive push notification, and use it without access to the internet. Aside from the better user experience, the relative simplicity of the development process, compared to native websites, is a reason why PWAs are popular among developers. PWAs can be built in less time than a mobile app and will be easier to maintain. If you are short on resources but want to build native Android, iOS experiences, PWA can be your way out. 

Native Experience & Ease of Access

No need to be worried whether the PWA will have a fancy interface as a native app. PWA loads like a standard website, yet it still offers a great user experience by combining the look of a mobile app with the efficiency of a website. Some of which are operating offline, adding one touch to device home screens, and allowing push notifications. PWAs are fast and responsive,  maximizing user experience. While a website is for information, PWA is for connecting with other people, brand, relaxing, and being productive. 

Offline functionality

The possibility to work offline makes PWAs more convenient than websites that run with constant internet connection. In addition, PWAs can run perfectly well even on low-bandwidth networks. This means that your app can be accessed by customers from remote regions and poor data connection will less likely harm your brand. Another way in which PWAs are adapting to the consumer needs, even when offline, is by running perfectly on high-end and low-end smartphones. This opens up the market to a greater audience and allows businesses to provide better performance irrespective of connectivity

Affordability

Building an app from the ground can sometimes be a drawn-out development process and cost you thousands of dollars, while PWAs can be added to your website’s current functionality. A recent discussion on Quora raised a question on cost, and several members shared that the price can range based on the needs, skills, and customization that a brand might be looking for. Though, participants agreed that “a PWA will have a much lower associated costs than that of attempting to create a new mobile application from scratch.”

Look at Forbes for example. They turned to Progressive Web Apps for their new mobile experience, and as expected, their numbers turned as well. The previous Forbes site took about 3-12 seconds to load, while the new wait is capable of loading in 0.8 seconds. Not only that, but Forbes saw a 43% increase in sessions and a 100% increase in engagement. The world is moving faster each day, and your app can do the same. 

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