_A Byte Breakdown: Part 1- First Step to Building Your First App-Strategy

You have an idea. 

It’s been sitting in your mind for 3 years.

You’re at a point in your life where you can financially invest in this idea, but don’t know where to start. Well, start here! 

At Bytecraft, we have broken down the process into 4 steps. Today, we’ll be discussing the first step of our process. Not all app development agencies do it this way, but we believe that this is the most effective and efficient way to do it. 

Strategy 

They say the first step is always the hardest. It typically is, but we’re always here to guide you through it. In this first step, we always make sure our clients understand their own ideas, goals, and objectives. Sometimes, when you have something hidden away for too long, the idea gets hard to remember. Our mission is to help you untangle the concept as best as we can.

Our founder, Rustam Aliyev, with two clients during a brainstorming session.

During our first session, we conduct an ice breaker and questionnaire. This helps us understand you. When we understand the way you think, it is easier to match your idea with tangible solutions. Afterwards, we do what is called a Brainstorm Dump. The brainstorm dump means exactly what you think, you brainstorm ideas and then you dump them onto paper. We find it incredibly important for our clients to say every idea attached to their concept. We take all of it into consideration before building a strategic plan. The overall goal is to make sure we have all we need to move forward so that we can connect concepts more efficiently. This exercise also allows our clients to see that their ideas matter and work.

 

Idea Evaluation

We ask all of our potential customers to fill out a lean canvas model following the initial consultation. We do this to validate their business idea and/or product.  This helps both the customer and our Bytecraft team identify the proper steps to take in order to ensure their success. 

Example of a filled out Lean Canvas Model

The purpose of a lean canvas model is to break down everything into clear, concrete answers. We take a look at the key problem we are trying to solve, the main solution to that problem, key metrics, the unique value proposition, customer segments, revenue streams, and much more. After filling this model out, we are prepped for the next phase in the strategic portion of this journey. It is important to note that the Lean Canvas will be consistently worked on during the first half of our process. Therefore, having gaps and empty sections is expected for new startups and businesses. If the customer already has a functioning business model/Lean Canvas, we simply work towards refining it. 

Competitive Analysis

In order to optimize the success of completing every goal, we ask customers to tell us what/who they believe their competitors are. After dissecting this, we provide them with our list. By doing this, we allow our customers to see what prospective users might see when comparing products and services in the market. Sometimes this portion is overlooked, which can bring potential issues during the developmental phase if it isn’t addressed properly.

Product Validation through Research

In this final phase of our Strategic process, we conduct qualitative and quantitative research. 

This includes but is not limited to: 

    • Surveys
    • The purpose of surveying is to get a general demographic of the type of person that would benefit from the idea. 
    • One on One Interviews
    • One on One Interviews are for us to understand how people perceive the general problem and solution. It also helps us determine the strength of the idea and whether or not people are being receptive to it. 
    • Focus Groups
    • During our Focus Groups, we ask more specific questions and test the idea by presenting a prototype. This allows future consumers to have something more tangible. Hence, validating or invalidating the concept. 

Once general market research has been conducted, we move on to fully prototyping the potential idea. This allows us to kickstart the design aspect of our process, which follows the Strategic portion of our journey. 

What’s Next?

Next week we will cover all things Design. This includes our UX/UI process, branding, content strategy, and more. 

Stay tuned for the next step in the mobile app development process! 

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